7 million) at its flagship store in guangzhous
fashion and hype have created a consumption bulimia Eliot in The Waste Land and, in fashion, this has been a springtime like no other. The coronavirus outbreak has forced an infamously rigid industry to amend its ways. In a matter of weeks, supply chains have been realigned, production cycles rewired and smart working procedures put into action. "By the end of this pandemic, as if after a war, only our buildings will remain standing and everything else will have changed," trend forecaster Lidewij Edelkoort wrote as she launched The World Hope Forum in mid April a collective calling for more caring means of production. "The Covid 19 outbreak is an accelerator for evolution," says Michela Piva, who leads global business strategy for the Canadian label Ports 1961, encouraging inventiveness in new working practices through necessity. Antonio Achille and Daniel Zipser both senior partners at global strategist McKinsey's Milan and Shenzhen offices respectively publ